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Trade Marks

As a rule, trade marks identify goods and services of an enterprise and are its intellectual property just like patents. Strong trade marks are assets. Above all, those signs can be protected as trade marks that are suitable for distinguishing goods an/or services of your enterprise from those of another enterprise.

Trade mark protection is a crucial step to establishing your company’s branding rights. The brand may simply be your company's name, logo or slogan, or it could be a new product or service that you plan to launch.

A trade mark registration will grant you the exclusive right to use the brand in the relevant jurisdiction with the goods and services included with it.

Each jurisdiction has its own trade mark office, and brand protection should be sought for each of your core markets.

Based in central London, our experts are highly experienced in preparing, filing and managing trade mark applications across the world.

Should you wish to discuss the protection of your brand, receive some free initial advice and suggested next steps, please do not hesitate to contact us

Why is a Trademark important?

Trademarking is important. Simply, because there comes a lot of benefits with trademark registration.

Firstly: with the registered trademark, you can legally take action against people who are using  your brand name without consent.

Secondly: It helps distinguish your products from that of other competitors. Also, a trademark registration gives you an exclusive right to that mark. Whereby, it's evident that the mark is yours and affords your legal rights. Particularly, against others who may want to infringe your right to that mark.

Finally, the process of registration also involves an extensive search to ensure that your mark does not resemble any existing marketing trademarks. Below are more effective benefits.

Trade mark Registration Process steps

Here are the basic requirements steps:

1. Preliminary Search

A search conducts before applying for registration. To find out if the Trademark can register or not. Registration will not go through if the mark/sign resembled another registered trademark.

2.  Registration Application

As soon as you have conducted the preliminary search, then the mark can be registered. The next step will be make an application for registration.

3. Registration Examination

At this stage, the Registrar examines your application to ensure the filing of the correct documents. Also, your mark does not resemble any registered Trademark.

4. Trade mark Certificate

This is the final stage of the registration process. If no opposition raises, the application will register. Then, the Registrar will issue a certificate of a Trademark

General Information required for trademark registration

Company name and address (Chinese and English)

Information such as the international classification of goods/services and the list of designated goods/services,Business license

 5 copies of the trademark drawings, with clear requirements and good paper quality. If it is a color trademark, one black and white manuscript and five color manuscripts shall be submitted; the size shall not be less than 5cm×5cm, and the maximum shall not exceed 10cm×20cm


Protect your brand by  complete our simple application to begin the registration process.  Our attorneys will prepare and file your trademark application to the Trademark Office. You will be informed periodically about the process.

Comprehensive Trademark Search

A comprehensive trademark search looks at multiple public & private databases of company names, domain names, state trademarks, business publications, etc. Comprehensive search identifies trademarks that may not be identical but may block your mark at registration for other reasons.

Trademark Statement of Use

Receiving a Notice of Allowance is an exciting step in the trademark registration. It means you are entitled to federal trademark protection. You need to show the USPTO you are using your mark. We can help you file your Statement of Use, sometimes called an Allegation of Use.

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